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Why Small Businesses need a Blog

Harry Swayne

As technology grows more and more advanced, digital marketing has become a prominent factor in successfully promoting your business. However, one thing that some businesses underestimate is blogging, which is essentially a journal for your business and we’re going to tell you why you and your business need one!

What’s the role of a blog?

Blogging for your small business is a way for your readers to learn about your business, to understand more about what you do and what you offer. Blogs can also provide information and advice,  helping to position you as a thought leader in your area.

Customers will use your blogs as an assessment of sorts, to see if your business appeals to them and help them to decide if they want to enter into business with you.

A blog is a great source of data for your company too, showing you what content works, and what doesn’t in terms of SEO and your PageRank.

What makes a good blog?

Blogs are a bountiful source of information for your readers and customers.

There is a range of characteristics each good blog should have, including being written to a high standard. They should be factual as well as being an original piece of work.

The best place to start with blog writing is to make sure that the content you are writing about is relevant. Ensure the content is well-written, and that your audience will engage with it.
Think about what your audience or ideal customer would want to know, what common questions are you always asked? You should then consider what key phrase or term you’d like your blog to be found under or ‘rank for’.

"Blogs are a way for your readers to learn about your business, to understand more about what you do and what you offer. Blogs can also provide information and advice,  helping to position you as a thought leader in your area."

Why should your business have a blog?

Blogs provide your business with a personality, or brand voice. Having a personal touch allows you to communicate to your audience in a more natural way. Even if you haven’t quite figured out what your brand voice is, or what it could be, writing blogs are a great way of experimenting with what works. Your brand voice will naturally develop over time.

Giving your business a personality will also help to interact with your audience. Whether it’s replying to a comment or receiving feedback, being able to communicate with your readers will bring more engagement and positive views for your brand.

Blogs are essentially your own managed way to distribute and control news and messages about your business. It is an easy way to promote ideas or upcoming events. They’re also a good opportunity to discuss a topic that would be of interest to your audience.
The more you use your blog, the more notoriety you’ll get in turn. Especially if you share your blogs on social media and gain traffic through that method.

You should keep in mind that a blog is not a replacement for your website nor is it meant to compete with your website. They should be working in tandem. It isn’t compulsory for you to use a blog to run your business, however having a blog will compliment your website and will provide you with a valuable online presence.

What should be kept in mind when writing a blog for your business?

While you could write about any topic, you should always write with your customers in mind. Make sure any conversation you have is relevant and that what you write isn’t confusing or complicated.

Writing a blog is like any other exercise or skill. Practice makes perfect.
Of course, the longer you spend on your blog writing, the more you will grow and learn. But you should keep in mind that the more time you spend on blogs, the less time you’ll have to actively run your business. You should blog when your schedule allows, don’t change your timetable to revolve around the blog writing and don’t rush them either. Your customers won’t enjoy poorly-written content.

If you need support with blogging for your small business, then you can reach us here. For more social media insights from Naturally Social be sure to sign up to our newsletter.

Thanks for reading!


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