AI Policy

Naturally Social’s use of AI in the workplace, from 2023, was not introduced to reduce staffing numbers.

Any tools being used have been explored, vetted and approved by our management team and are there to compliment the work that we’re creating. While these systems are improving our productivity overall, without having humans with the knowledge and experience about what makes good content to review it, they wouldn’t benefit the team at Naturally Social in any way.

Definition of AI and AI generated content.

“Artificial intelligence (AI), the ability of a digital computer or computer-controlled robot to perform tasks commonly associated with intelligent beings.” (Britanica Definition)

“AI-generated content is any content you can produce using AI. It’s usually writing or imagery. We’ll focus on written material in this blog, although some of our points apply to both content types. Written content can be blogs, articles, social media, web copy, etc.” (Proofed.com)

The AI systems available include (by are not limited to) systems to help with visual content, by creating full images and/or videos or by being included within tools like Canva. ChatGPT and Copilot are examples of tools that can be used to create written content, for example blogs, social media content, essays, etc.

Like with most organisations, Naturally Social has been using AI in the form of Grammarly for a number of years.

Data Input:

Naturally Social recognise and understand that all algorithms are taught, and so unethical bias and prejudices may exist within any training data used.

Information that could allow AI tools to become biased will not be used within any prompt inputted by Naturally Social.

To mitigate any possibility of bias, all content is reviewed thoroughly before it is used to contribute to work.

The following information is never inputted into AI systems, unless they provide pre-qualified enterprise grade security:

• Personal information (following GDPR processes) this includes information relating to a client/client’s customers as well as Naturally Social team members and private and confidential information.
• Protected information. This is information that is covered in policies relating to discrimination. Naturally Social users will no input information that relates to the ethnicity of the audience they are targeting / creating content for. Other protected categories can be found within our equal opportunities and diversity policy.

Output Review:

When AI has produced output, our team will review it before publishing.

We will be looking for signs of the following:

• Use of correct language (British English, unless otherwise required).
• Use of correct tone.
• Does the content include any derogatory words, phrases or insinuation?
• Does the content follow best practice and strategic goals?
• Does the content reference any specific protected information?
• Plagiarism

In the event that any output contains harmful information it will be raised to the senior leadership team within immediately, and appropriate action agreed and taken.

Our intended use of AI:

Naturally Social uses AI to contribute to the work we produce for both us and our clients including; content marketing, productivity tasks, data analysis, research and strategy development and multi-media.

In all instances real photos are our go-to source of visuals. If clients are lacking new imagery, we will in the first instance seek to book time to collect updated visuals and video content.

Naturally Social is committed to providing full transparency on our use of AI and a label / badge will be added to the image/video as well as using any provided tags when posting.

We always check AI outputs for hallucinations, particularly when stats, data and citations are concerned. AI is never used as a substitute for critical thinking, creative planning or relationship building.