Our story begins in 2015 with Natalie Luckham, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies.
It started with social media. But, fast forward to the early days of 2023, and she embarked on her journey into Generative AI, asking the simple questions – how can we use this technology to save us time, scale our impact and empower our people? What came after was transformative. A healthier work-life balance, a future-fit team and award-winning campaigns. She now combines her deep subject matter expertise with her proven understanding of this emerging technology to continue on her mission of making a positive difference to the communities she lives in and works with.
Over the years, she’s poured her expertise into thousands of business owners, non-profits and mission-led companies and has picked up a few accolades along the way.