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Our Story

Driven to Make a Difference

Our story begins in 2015 with Natalie Luckham, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. 

This is a game changer...

So Naturally Social Became a Thing

It started with social media. But, fast forward to the early days of 2023, and she embarked on her journey into Generative AI, asking the simple questions – how can we use this technology to save us time, scale our impact and empower our people? What came after was transformative. A healthier work-life balance, a future-fit team and award-winning campaigns. She now combines her deep subject matter expertise with her proven understanding of this emerging technology to continue on her mission of making a positive difference to the communities she lives in and works with.

Over the years, she’s poured her expertise into thousands of business owners, non-profits and mission-led companies and has picked up a few accolades along the way.

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Your (pretty phenomenal) problem solvers

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