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What to Expect When You Work With Naturally Social

Nancy Lewendon

Have you considered using our marketing services but are unsure what to expect when you work with Naturally Social? Well, we are a social-first marketing and communications agency. We believe that if you can create profit from marketing, you can create real, positive change too. But what does that mean? What do we actually do?! And what will you get if you work with us?

We’re here to break it all down for you!


What is a marketing and communications agency?

First things first, a marketing and communications agency is a specialised company that helps businesses build brand value in the most effective way possible. Marketing is key to ensuring long-term success for your business. Our agency consists of a team of 7 experts who use their knowledge and experience to achieve the following:

  • Attracting your target audience to your product or service through high-quality messaging
  • Demonstrating your value and reasons why to buy from you
  • Strengthening brand loyalty
  • Introducing new ideas and creating ways you can maintain a long-term relationship with your customers
  • Gaining you new customers
  • And most importantly… generating social value!


But what does it mean to put social first?

Having worked with many businesses, we know that the best results occur when all communications are coordinated, working together as part of a wider strategy. We focus on promoting conversation from every angle whilst keeping social at the sharp end of what we do.

Why? Well unless you hadn’t noticed, the world has become a lot more digital, especially since the pandemic, and social media is at the heart of all that. Social media is increasingly becoming the place where everyone goes. Whether that’s to check the news, to discover new brands or to see what their peers are doing. We use social media as the first marketing channel for your business and then bring in other tactics like content marketing and PR to support it.


So, What Can you Expect When you Work With Naturally Social

Well, it’s all about you. It’s your business, we’re just here to help you achieve those goals. So, before we do anything, we take the time to get to know the following:

  • Who you are
  • All about your business
  • How you got to where you are
  • Your vision
  • Your target audience
  • What makes you special

We will then use this information to determine exactly what it is your business needs from its marketing.

We split our support into four sections, social media and digital, content marketing, PR and communications, and consultancy, training and mentoring. Here’s a little summary of what’s included…

Marketing is key to ensuring long-term success for your business

Content Marketing…

This is all about launching your business’s voice into exactly the right space. No one knows your brand as well as you do, so we’ll intentionally carve out time to understand your business and make regular meetings so we can represent you well. We will research the ins and outs of your business and examine your industry to create content that speaks to relevant trends, hooks the right audience, gives your website or blog the crowd it deserves and establishes your brand as an expert in your field.

How do we do that? Our team are trained to ensure that all your content is relevant, expertly crafted and implemented within a wider strategy that involves all communications. We’re capable of providing website copy, blog writing, sales pages, SEO research and strategy, website management and updating.

After your content is written we can also upload and schedule it if it saves you admin. Though if you really, really like admin we won’t stop you!


Social Media and Digital…

We will help you find potential customers, clients and donors, create authentic engagement that leads to measurable results and stay on the social media pulse with sharp strategy, dynamic delivery, live event coverage, influencer marketing, smart advertising and/or integrated website management.

We’re always learning and adapting our approach to stay at the leading edge of each platform, ensuring your voice always gets heard. We don’t follow the trend of bulk of scheduling content that inevitably gets lost, and we always know the right thing to say and when to say it. Yes, we know how to make the most of awareness days and current news but there’s so much more to social than that. We are communicators, responding to the ebb and flow of conversation so we can stand out above the noise.

We’ll help you decide what channels are best for you, write content for you and manage your community. If influencers are what you need, we’ll make sure you get those who will speak to your audience. Anything that will translate potential customers into a loyal community – we’ll get it done.

Importantly, we constantly check that our strategy is getting the results you need and if no opportunities are presenting themselves, we go out and find new ways to increase reach and engagement.


PR and communications

Your organisation is already drop-dead gorgeous…. obviously! The question is whether the right people know it yet. Chances are that your good influence can stretch much, much further. It’s difficult to keep making a difference without turning heads and your cause is worth more than that. It’s our job to pull out all the stops to help you reach the right people, so you can do more of the work that matters.

With Naturally Social, you have the advantage of both specialist insight and broad communications expertise. We can provide press release writing, email marketing, advertorials, media relations, social listening, and crisis management.

And of course, all our communication strategies are designed with results in mind. Before we do anything, we’ll sit down with you to establish tangible, measurable goals. Then we’ll make them happen and measure our impact to ensure we are getting the results you need and deserve.


Consultancy, training and mentoring

It may be that your business isn’t at the stage where it’s ready to completely outsource its marketing, but you need some support to ensure that what you are doing is effective and worth the time and money you’re putting into it.  Why not work alongside our experts and put together the best blend of digital and traditional marketing for your brand. What can you expect from our consultancy, training and mentoring? Well, we offer one-to-one mentoring sessions in social media and marketing strategy as well as in-house, online and public training courses and workshops to help you get on the right track with communications and social media!


Choose what’s right for your business

Not every business needs the same type of marketing and support. We like to sit down with you, discuss your needs as a business and figure out what would be suitable for you. Ultimately, we want the best for your business so we’re not going to push things onto you if they’re not needed.

We have a variety of mentoring packages with a range in prices, from those more suitable for micro-business owners and small charities to marketing managers and those serious about social.

If outsourced marketing is what you need, we will determine what marketing is best suited for your business and determine a cost based only on your needs. Not sure whether your business should be outsourcing it’s marketing? Take a look at our latest blog.

Sound good?

If you’re considering outsourcing your marketing or you need a little extra support, then get in touch! We would love to chat with you about how we can help and answer any other questions you might have.

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