Marketing, and Digital Marketing for that matter, are essential parts of any business. If you can’t sell yourself or the business, how could you sell your products or services?
This is where Copywriting and Content Writing come in. Both jobs are vital, yet it can be confusing to decide which is the one you need!
To help, we’ll guide you through how Copywriting and Content Writing are different and which one is better for you!
Copywriting is the way businesses draw in customers and make sales:
And what about Content Writing?
You can see from the examples above what make these two forms of writing different.
Content Writing makes people stop and read; Copywriting makes people go somewhere and interestingly, both forms require an SEO mindset.
If we’re looking at how to apply these forms of writing to a marketing campaign, let’s use the features mentioned earlier and see how they work:
A Copy Writer would write:
A Content Writer would write:
Both professions write a lot, don’t they? And there are a few items that appear on both lists.
Don’t worry though this isn’t an oversight! It’s simply because the role of a Copywriter and a Content Writer can naturally cross over.
The question to ask yourself is whether your business needs to boost its social content output, or do you need to improve your sales?
To be honest, if you can find someone who is both a copywriter and a content writer, then that’s a definite win!
Regardless of job title, you are going to want to find someone who:
Copywriting and Content Writing are both highly valuable skills necessary to succeed commercially and we hope you found this blog helpful!
Thanks for reading and until next time, stay social!