Marketing, and Digital Marketing for that matter, are essential parts of any business. If you can’t sell yourself or the business, how could you sell your products or services?

This is where Copywriting and Content Writing come in. Both jobs are vital, yet it can be confusing to decide which is the one you need!

To help, we’ll guide you through how Copywriting and Content Writing are different and which one is better for you!

The Key Features of Copywriting and Content Writing:

Copywriting is the way businesses draw in customers and make sales:

• The main goal is to persuade and sell you/your brand to your target audience
• It’s written in a short-form style
• Copywriters understand SEO
• The main focus is on short-term effects

And what about Content Writing?

• The main goal of Content Writing is to inform, educate, entertain, or inspire readers
• Content Writing tends to be written in a long-form style
• A good Content Writer would need an expert understanding of SEO
• The focus is to help with a long-term strategy

You can see from the examples above what make these two forms of writing different.
Content Writing makes people stop and read; Copywriting makes people go somewhere and interestingly, both forms require an SEO mindset.

So, how do Copywriting and Content Writing work in a Marketing Campaign?

If we’re looking at how to apply these forms of writing to a marketing campaign, let’s use the features mentioned earlier and see how they work:

Copywriting:

• The main goal is to persuade customers to buy their product or service, right? So, they would need to balance business language with language that is consumer-friendly. Meaning they should have an approachable brand voice.
• Copywriting should strengthen the bond between a brand and its customers through emotive and careful listening to better understand what the customer wants.
• The writing should contain calls to action (CTA’s) to convince the customer to act (i.e. taking them to the landing page of a website).

Content Writing:

• Content Writing’s main goal is to inform, educate, entertain, or inspire. So, in a campaign, the approach would be to answer questions that strategically target their audience. This includes using content calendars to strategically time when each post is sent out.
• A Content Writer would need to consider multiple variables, such as where the content will be posted and the characteristics of those they are writing for.
• The long-form writing style is intended to have success over a long period of time.