Social media is constantly updated, so you should be too! It’s the end of another busy month and as expected, there have been many noteworthy changes that we think are worth knowing about. Our founder, Natalie, gives a monthly overview of social media updates in a Facebook Live, which you can find here. While you’re there, give our page a like so you never miss out! Here are the social media updates in December 2019.

Instagram

Instagram has started rolling out another Stories tool, meaning users and their friends can collaborate on a private Story. It’s aligned with Instagram group chats, and is another way for users to engage with group members. You can find more information here.

Instagram has also introduced new age restriction options for business and creator accounts, meaning brands which sell products aimed at different ages can market to a more focused group. This requires people to be a certain age to view the account, profile, posts and stories. Businesses can also set different age limits for different countries, which could be useful for brands looking to comply to regional restrictions. More on that here.

It has been rumoured that Instagram is rolling out a new influencer dashboard feature that will allow influencers to find brand collaborations, manage brand deals and automatically share insights with the brands they work with.

Other Instagram updates include a new layout mode for Stories which provides a range of grid display styles for still images within a single frame, and an expanded third-party fact-checking on questionable content.

LinkedIn

LinkedIn has brought back the option to invite connections to follow a company page. To limit any overenthusiastic inviters, the tool can only be utilised by company page admins. There have also been updates and tools added for groups to help boost engagement. This includes options for admins to moderate new posts, filter posts, delete all posts, block members from comments, recommend posts and share the group in the feed and through private message.

Facebook

Facebook has launched a cross-account reporting and customer ad metric. Through the reporting, users will be able to get a clearer, overall view of ad performance all within the Ad Manager dashboard, rather than having to extract account data from individual accounts. The custom metrics option will enable advertisers to build the metric formulas of most relevance to their goals and save them for ongoing tracking.

Facebook has also launched a new photo and video transfer tool, a first step towards data portability.