Industry News

What’s new with social media in December 2019

Social media is constantly being updated, so you should be too! It’s the end of another busy month and as expected, there have been many noteworthy changes that we think are worth bringing your attention to. Our founder, Natalie, gives a monthly overview of social media updates in a Facebook Live, which you can find here. While you’re there, give our page a like so you never miss out on any! Here are the social media updates in December 2019.

Instagram

Instagram has started rolling out another Stories tool, meaning users and their friends can collaborate on a private Story. It’s aligned with Instagram group chats and is another way for users to engage with group members. You can find more information here.

Instagram has also provided new age restriction options for business and creator accounts, meaning brands which sell products aimed at different age groups can market to a more focussed group. This requires people to be a certain age to view the account, profile, posts and stories. Businesses can also set different age limits for different countries, which could be useful for brands looking to comply to regional restrictions. More on that here.

It has been rumoured that Instagram are rolling out a new influencer dashboard feature that will allow influencers to find brand collaborations, manage brand deals and automatically share insights with the brands they work with.

Other Instagram updates include a new layout mode for Stories which provides a range of grid display styles for still images within a single frame and an expanded third-party fact-checking on questionably content.

LinkedIn

LinkedIn has brought back the option to invite connections to follow a company page. To help limit any overenthusiastic inviters, the tool can only be utilised by company page admins. There have also been updates and tools added for groups to help boost engagement. This includes the option for admins to moderate new posts, filter posts, delete all posts, block members from comments, recommend posts and share the group in the feed and through private message.

Facebook

Facebook has launched a cross-account reporting and customer ad metric. Through the reporting, users will be able to get a clearer, overall view of ad performance all within the Ad Manager dashboard, rather than having to extract account data from individual accounts. The custom metrics option will enable advertisers to build the metric formulas of most relevance to their goals and save them for ongoing tracking.

As well as this, Facebook has launched a new photo and video transfer tool, a first step towards data portability.

 

Facebook has launched a new photo and video transfer tool, a first step towards data portability.

Twitter

New preview cards have been added when sharing Twitter List URLs. Currently you can’t customise the included image, users will get whatever Twitter’s system auto-generates. More on that in this article. Twitter also expanded access to brand survey tools, which will help brands to understand ad effectiveness.

Snapchat

Recognition-triggered ads with popular brand logos are currently being tested. Users will be able to ‘scan’ a brand logo in order to unlock a unique and branded augmented reality experience. Coca Cola and McDonalds will be the first brands to try out the new option.

YouTube

A fresh new look for home page on desktops and tablets has been introduced. The look brings more features to the viewing experience on the home page and helps viewers find the next video to watch. As well as this, YouTube has added the option to @mentions in video titles and descriptions for any creators with more than 1,000 subscribers, making it easier to shout-out, collaborate and tag fellow creators. There are more details on YouTube’s latest updates here.

We will be updating you on social media changes on this blog at the end of each month, so keep your eyes peeled for that. For more social media tips and tricks, make sure to sign up to our newsletter. As always, please get in touch if there’s anything you need support with.

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