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Business

Do your customers know your ‘why’?

Natalie Sherman

Every business has a unique story to tell – do you know your why?
What do you do? What services do you offer? Why do you do what you do?

Unlocking your ‘why’ is a hugely important first step to take to reach new customers and grow your business. Sharing your purpose with customers is essential to both winning new business and earning yourself a loyal client base.

All businesses, new and established, need to share their ‘why’ to stand out from the crowd and be relevant. Communicating your purpose using a range of channels means that your important message won’t be missed by anyone.

Are you taking every opportunity to reach your audience with your business story?

 

Smarter social media and digital

Social media is where the tide of conversation begins for so many businesses, and where your purpose can be shared with target audiences in a truly personal way.

In our experience, it’s the brands that communicate their purpose and ‘why’ with an open, honest and authentic voice that receive the most positive cut-through with their social and digital channels.

Whether it’s through your website, podcast or YouTube channel, social accounts, webinars, or a mix of all of these. Creatively sharing your ‘why’ should lie at the heart of your company’s communications strategy, both now and in the future.

 

Powerful PR & communications

There’s never been more demand for purpose-driven business news stories than there is right now.

Throughout the COVID-19 pandemic, social impact and purpose became big news. And companies that took steps to help others and give back to communities received plenty of column inches during truly unprecedented times.

The Wiltshire Digital Drive CIC initiative was delivered in partnership between Naturally Social, Priority IT and Turner and Partners. It has achieved plenty of local, regional and national media and awards recognition since it launched in 2020. Why? For two reasons.

Firstly, it’s brought businesses together with a collective mission of social purpose to deliver real impact. And secondly, because it’s so relevant right now. The ‘Digital Divide’ has been a hot news topic with many at risk of being left behind in an increasingly online world. The ‘why’ behind Wiltshire Digital Drive – bridging the digital divide. It’s easy to grasp and presents plenty of media possibilities and purposeful PR opportunities.

"Businesses have a range of content marketing opportunities to choose from today to communicate their ‘why’, and it’s far from a one-size-fits-all approach"

Mic-drop content marketing 

Content marketing can be a game-changer when it comes to bringing others on a journey with your business, as long as the content is relevant and strategic. At a time when so many businesses are competing for the attention of audiences, always think. Compelling, not clutter!

Businesses have a range of content marketing opportunities to choose from today to communicate their ‘why’, and it’s far from a one-size-fits-all approach.
Once you know your why, think about the needs of your audiences. What do they need to know about you and what you can offer them? Then shape your content marketing strategy accordingly.

With the Content Marketing Institute reporting that 46% of businesses are looking to increase their content creation spending in 2022, it’s time to commit to compelling content. From sharing top tips and opinions through a company blog to creating handy eBooks, there are many ways that you can inform your customers about your ‘why’. And, of course, the content that fills each page of your website should be crafted with the care it deserves. It’s your digital shop window!

 

Now you know your why, are you ready to share it?

Your ‘why’ needs to reach the right audiences, in the right way, at the right time.

Our experienced team of communicators are ready to guide you on the channels, tactics and strategic approaches to take to best publicise your purpose and influence others.

At Naturally Social, our combined PR, social and digital and content marketing knowledge all comes together to transform potential customers into a loyal community for your business. And it all starts with a conversation.

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