We have some exciting news to share – Naturally Social has been named as finalists in the Creative Bath Awards for our innovative AI-driven campaign with Wiltshire Police! This recognition highlights our commitment to pushing creative boundaries and leveraging cutting-edge technology to deliver impactful results for our clients.
The “Spot The Signs. Stop The Crime. #EndExploitation” campaign represents a watershed moment in our approach to social impact marketing. When Wiltshire Police approached us with a limited budget and tight timeline, we knew we needed to think differently. That’s when we turned to artificial intelligence as a creative partner.
Using a carefully orchestrated combination of AI tools – including ChatGPT, Jasper AI, Ideogram, and AI-powered advertising platforms – we developed hard-hitting, youth-focused content that resonated deeply with our target audience. From concept to execution, AI enabled us to:
The results speak for themselves: over 193,000 impressions among 13-24 year-olds on TikTok, and more than 215,000 accounts reached through Snapchat. The campaign proved so effective that Wiltshire Police extended it beyond its original scope, adapting our AI-created visuals for billboards, leaflets, and other regional marketing materials.
This finalist recognition from Creative Bath Awards validates what we’ve been saying all along – AI isn’t replacing creativity; it’s amplifying it!
Our success with the Wiltshire Police campaign has reinforced our belief that AI can be a powerful force for good when used thoughtfully and ethically. It’s also confirmed something we’re deeply passionate about: AI shouldn’t be the exclusive domain of large corporations with massive budgets.
That’s why we’ve launched our AI Made Easy bootcamp – a comprehensive program designed to empower small businesses, entrepreneurs, and charities to harness the power of AI in their marketing efforts.
The bootcamp covers:
We’ve already seen remarkable transformations among our bootcamp participants, who are discovering how AI can help them punch above their weight class in their marketing efforts.
Being named finalists in the Creative Bath Awards is more than just recognition of our work – it’s validation of our approach to modern marketing. By embracing AI as a creative tool while maintaining our human-centered focus, we’re redefining what’s possible in the social impact space.
But this is just the beginning. Through our partnership with Small Business Britain and our nationwide “Intro to AI” webinar series, we continue to champion responsible, inclusive innovation across the UK.
Want to learn how AI can transform your marketing efforts? Join our next AI Made Easy bootcamp and discover how you can harness the power of artificial intelligence.
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