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Social Media for Social Good

Amy Arora @_amyarora

Social media doesn’t always have the best reputation – but when done well, we believe it can be a force for social good.

The clue is in the name: Naturally Social @nlysocial

We are Naturally Social, so clearly we believe in the power of social media, not only as a source of entertainment, news, and connection, but also as an opportunity to promote social good. Every Friday, over on our Instagram, we share the work of some of our favourite brands, who prove that there is so much more to social media than doomscrolling and envy.

Here are just a few of our top picks. Head to our Insta for more!

Who Gives A Crap @whogivesacraptp

Who Gives A Crap are on a mission to change the world through toilet paper. All of their toilet paper is 100% bamboo and recycled and 50% of their profits go towards building toilets in places where they are needed.

What we love about Who Gives A Crap, aside from their incredible aims, is their social media, which they consistently use to raise awareness of social issues. Recently, they have shared posts on topics as diverse as a stand against the rise in hate crimes against Asian-Americans in the US and the fact that feeding cows a different type of seaweed could have a positive impact in the fight against the climate emergency. We love the way that they use their platform to talk about the issues that matter!


Blueberry Den @blueberry.den

Blueberry Den is our local zero waste shop here in Salisbury and we hope they go global soon – because every town needs a BD. Their founder Celeste calls BD her “commitment to the environment”. What sets it apart is that they also deliver plastic-free, zero waste products to your door, making it a very convenient way to do your part for the world.

We are big fans of the way that BD share other local businesses who are committed to saving the planet on their Insta feed, alongside recipes and a great range of ideas of how to use their products. Their feed also looks beautiful. It’s a carefully curated space but it still retains that all-important human touch.


Social media doesn’t always have the best reputation - but when done well, we believe it can be a force for social good

We Are Possible @_wearepossible

Formerly known as 10:10 Climate Action, Possible is a small charity with a huge ambition: a zero carbon society, built by and for the people of the UK. Possible are all about change, whether individual or systemic, and they believe in the power of action and optimism in the face of the climate emergency that we are all facing (and that some, unfortunately, are ignoring).

Scrolling through Possible’s Instagram feed gives a real sense that this organisation believes in the power of community and of people coming together. The feed is also packed with information, meaning that you leave their page feeling that you have learnt something. We like to think of this one as the ultimate antidote to the relentless cycle of scrolling for no reason.


Expressive Kids @expressivekidsclothing

Don’t be fooled by the name: Expressive Kids make beautiful, colourful, handmade clothes for everyone from baby to adult. Choose from their ready-to-post selection or get something made-to-order, just for you. We’ll take one of everything please.

Not only is Expressive Kids’ Insta feed filled with extremely cute little ones modelling the clothes, but their brilliant stories also give an insight into the process of making clothes from start to finish. In these all too prevalent fast fashion times, we love to see an organisation which is so committed to creating garments with love, under fair conditions, which are made to last.


Seedbom @seedbom

If you like to think of yourself as an eco warrior (a title we should probably all wear with pride), you’ll love Seedbom’s Guerilla Gardening Grenades, little bombs filled with wildflower seeds and compost which take root where they fall. More wildflowers = more bees, which can definitely only be a good thing.

Seedbom use their Insta feed to raise awareness of important social issues and to raise cash for good causes. Perhaps the thing that we love most about them though is that they recently took a social media break for a few months, in order to take a bit of time to unwind and focus on the business end of things. We admire a company which puts wellbeing first – and which sees the value of meaningful social connections, rather than just posting for the sake of it.


Fabulous Planning @fabulous.planning

We have plenty of items on our shopping list these days, but a planner from Fabulous Planning is truly a must-have. Originally made as a way to keep track of healthy eating after Connor was diagnosed with a kidney disease in 2009, the Bowers family have now got a huge range of ethically-made planners and stationery on their site, all of it sassy and fun.

Sassy is also the word we would use to describe their Instagram feed which is packed with humour and charm. We love the affirmations and the memes alongside the gorgeous pictures of workspaces and stationery (anyone else obsessed with stationery? Just us?).

Social media can be for social good: just curate with care

We love so many brands who just do social media right – and you can find many more over on our own Insta feed. That being said, the unfollow button exists for a reason. The first element of using social media for social good is recognising that you have control! Follow the people who bring positivity and joy – and unfollow the rest. Then social media can truly be a place for big ideas to grow.

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