Tips for Running Social Media During Christmas

Rebecca Shortt

Once again, winter has crept up on us and we are left with 75 days until Christmas. According to the BBC, 61 % of the UK complete their Christmas shopping in November or earlier. This means if you’re working in retail, you need to start your paid advertisements ASAP! If you don’t have your Christmas campaigns ready, it’s time to get things moving. We’ve created some tips to help you get the ball rolling and make the most of social media during the festive period. If you don’t work in retail, don’t worry, these tips still apply to you.

Be Prepared

You’ll have enough on your mind this Christmas without the added stress of creating last minute seasonal assets for your social platforms. Try to create your festive photos, GIFs and memes prior to November. You can schedule them using software like Hootsuite and they’ll be good to go. Add trending hashtags such as #ChristmasIsComing or #CountDownToChristmas for increased engagement and new profile visits.

Another way to stay prepared is to make your audience aware when the office will be shut over Christmas. Make use of the message assistant function on Facebook and Instagram to account for colleagues being away and not moderating enquiries and double check you have content scheduled over those days.

Keep your budget in mind when planning paid ads over the Christmas period. December tends to be an expensive time of the year. As well as this, the price of advertisements increases because the advertisement slots are in higher demand.

Tips for Running Social Media During Christmas

Take Advantage of the Tools Available

What better time to add a Facebook pixel to your website than before the Christmas rush. It can seem daunting when dealing with the coding of your website. However, setting it up isn’t a complex process and is SO worth it. Facebook pixels can help retarget your website visitors, increasing the likelihood of them purchasing from you. By setting them up before Christmas, you have time to understand their benefits and can track the increase of traffic over the upcoming months.

There will be a rise in the number of potential customers scrolling through their socials to gain Christmas gift inspiration. For this reason, make sure you’re keeping on top of your Instagram, Facebook and Stories advertisements to capture the audience’s attention and to keep your product in the forefront of their mind. To help with this, Facebook launched a series of customisable Stories templates to use across Facebook, Instagram and Messenger. These were designed to help businesses make the most of their holiday push. If you’ve been looking for an opportunity to start posting Stories on your page, now is the perfect time. These templates can be accessed via Facebook Ads Manager.

Make sure you’re utilising the product tagging tool on your Instagram posts, Stories and Facebook posts. This makes the buying experience a seamless process for customers, as they’re shopping directly from your posts. Something essential for those in a rush to get their Christmas shopping done.

Get Creative with Content Ideas

Build the excitement in the lead up to Christmas with an advent-style ‘12 Days of Christmas’ series. These could be 12 of your best products, Christmas hacks, product how-to’s, or anything that reflects your brand. Try designing these on Canva for ‘Instagramable’ pictures. Videos showing how to use certain products are also a nice touch and can freshen up your feed.

Competitions are a great way to spark engagement and have fun on your page. Try asking entrees to tag others in the competition post and to follow the account as a means of entering. This can quickly and dramatically increase your page reach.

Another way to build excitement in the run-up to Christmas is to share fun ‘behind the scenes’ of your projects. This is a fantastic approach to engage and connect with your audience, showcasing the team behind the products/services you offer. Additionally, the audience will develop an understanding and appreciation of the hard work involved.
It’s good to offer value to your followers. A way we like to do this is by looking ahead to 2020, sharing thoughts on future trends. Try to collect any information you find about future trends so you can create a post with your predictions for the upcoming year.

Christmas can be an overwhelming but rewarding time. By using the above tips and staying organised, you can make the most of your social media platforms. Don’t wait until December, get started on your Christmas social media preparation now! For more social media hints and tricks, follow us on Instagram and Twitter.

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