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Raising Your Social Media Presence in 2019

How to dramatically raise your social media presence in 2019!

1. Create Video

All social media channels are placing bigger emphasis on video, so think about how you can integrate it in to your content.

2. See social as a customer service channel

Outstanding customer service should be a key focus for any business. Whether you’re a B2B or B2c, social media is one of the best places you can deliver on that.

3. Don’t over schedule

Whilst automation software sells the idea of saving you time, be mindful that this can often come at the sacrifice of genuine engagement, real-time communication, and creativity (all the things that will help you stand out most!)

4. Engage

Social media can’t be a tick the box exercise. You have to invest time to listen and respond.

5. Have a strategy

So many businesses set off on their social media journey without a strategy and they can often end up frustrated and lost. Having a strategy will help you to see where you want to get to and will map out how you’re going to get there.

 

Social media can’t be a tick the box exercise. You have to invest time to listen and respond.

6. Be creative

With so much content online you have to work hard at making your content pop. Use new features and adopt new tools quicker than your competitors in order to succeed.

7. Invest in training

Even if your youngest staff members are responsible. Using any platform in you personal life is different to using it for a business and as the MD/CEO or Founder it’s important you understand what makes good social and how to hold staff or freelancers accountable.

8. Factor in a budget for paid adverts

I don’t believe paid is an absolute necessity of every strategy but if you want to achieve your goals quicker then it’s part of the winning formula.

9. Consider partnerships

Influencer marketing has been a buzz word this year but it highlights the effectiveness of tapping in to other people’s communities.

10. Promote your channels

Your social media channels are as important as your website. Actively tell people where they can find you.

We hope you found these tips to raise your social media presence helpful. If you would like any of your social media questions answered, then get in touch, Facebook or Twitter.

 

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