April has been another busy month at Naturally Social! This month we became a Limited company and found out that we are finalists in The Techies awards!
This month I have been doing a lot of work around the office. I’ve been writing social media strategies for clients, doing hashtag research and analysing email marketing campaigns.
Writing a social media strategy is the basis for a business’ effective social media presence. Therefore, it takes a lot of time to research, produce content ideas and edit. Writing a strategy involves assessing clients’ business objectives and goals and planning a way to fulfil these using social media. It’s good to think about what’s already working, what could be improved and tactics that could increase brand awareness and engagement. I enjoy this because it involves understanding a business and also assesses how we can help them reach their goals.
Hashtag research helps to inform a social media strategy and is something I’ve been working on this month. Using hashtags makes content more likely to be found by a target audience on social media. Hashtags can be searched and the content that has been posted using that hashtag is gathered in one place. It’s good to know what channels to use hashtags on (some are better than others) and what hashtags users are engaging with. Instagram and Twitter are good channels to use hashtags on because they are often searched on these platforms. While hashtags can be used on Facebook, it’s a less effective platform for hashtags because they’re not often searched.
Different hashtags can be used for different purposes. Industry hashtags can be used to target people looking for a specific service or product. Location hashtags can make content visible to people in a certain area. My tip would be to take notice of how many posts there are under the hashtags you search. Also note how often content is posted using certain hashtags. It is easy to fall into the trap of posting under a popular hashtag, thinking that your post will be seen more. However, it’s unlikely that many people will see your post because these hashtags are over-saturated with content. The best thing that you can do is find some middle ground. Try applying hashtags that are used enough to be searched by your ideal client, but not so much that your content is going to get lost within all the other posts.
Another form of marketing that I have become more familiar with this month is email marketing. In past months, I have had practice in sending out the monthly newsletter for Naturally Social. This month I got some more experience of how to deliver an effective email marketing campaign. I learnt more about measuring success rates in a campaign by analysing a client’s email marketing data on MailChimp. I found successful tactics that could be copied and suggested things that could be implemented to further improve their strategy.
Towards the end of the month, I sat in on a meeting that Natalie had with a designer to talk about plans for Naturally Social’s new branding. It was great to be able to see the different stages of the design process and what the vision is for Naturally Social going forward.
I will keep you updated about what’s going on. Next month we have two award evenings, so I’m sure it will be just as busy!